What Am I Making
What Am I Making Podcast
WAIM Podcast #020 - Matt Berenson
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WAIM Podcast #020 - Matt Berenson

Secret stars and the underdog heroes/heroics of rock and roll
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When my longtime friend and musical sherpa Todd Stonehouse handed me his copy of Secret Stars, the Greatest Underdogs Of The Rock n Roll Era, he grinned and said, “You are gonna love this.”

Just looking at the ten bands listed on the cover, I knew I had found one of my new sacred texts. Inside the blazing red cover lay chapters on Nick Drake, Robyn Hitchcock, Elliott Smith, Big Star and more. These were my secret stars too! I’d not only found someone writing about these bands in any way, I had found someone writing about them as the oughta be pop gods they were.

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While Matt Berenson has a long career as a film producer, it makes sense that he and I would connect over his music writing, specifically his writings on genius that never quite gets its proper due. As I dragged my copy of Secret Stars across the Moroccan countryside, each chapter felt like another piece of evidence as to why this writer and I should hang out, be friends, and talk about cool shit. 

Essentially, that was what I wanted my chat with Matt Berenson to be like for the show. I wanted to capture the exuberance of sharing a new band with a friend, of unveiling those secret stars and helping them to burn a shade brighter. 

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Inside our chat, you’ll get to hear Matty C and Matty B - I promise I will not do that again - explain the fours Ps of rock and roll, and discuss doubling down on the stuff we dig. Taylor Swift gets a mention for the second week in a row. Get ready for that Matty C bump there, Swifty. We even talk about why Van Halen still rules. 

This conversation was so fantastic in fact, I have decided to split it into two chunks. In this first section on today’s episode, we’ll dive deep into Matt’s book and some of our favorite secret stars.

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In the next episode, we’ll talk more about Matt’s career in film and the current state of cinema and how much it has in common with the music industry and why streaming is changing everything for creators everywhere. 

So dive in with a couple of nerds obsessing over obscure discoveries, indie rock demi-gods, and why Tom Waits has the perfect celebrity life. Enjoy. 

Cheers,
Matty C

Discussion about this podcast

What Am I Making
What Am I Making Podcast
Hey there. I’m Matty C. For the formally inclined folks in the crowd, the official designation is Matt Carlson.
I am a 50 year old musician, songwriter, and graphic designer that's spent the Covid era pondering deep and meaningful questions about music, film, literature and art in the 21st century.
It seems as though we’re living in age where musicians have to give their music away, content is around every corner and we don’t seem to really value much of any of it the way we used to.
What is it really like to make a living pursuing a life in the arts these days? Why are we seeing a lower percentage of artists in the workforce than at anytime in 100 years?
Now, I’ve reached a point of massive change in my life and I am preparing to spend more of my time, and hopefully, generating a portion of my income from my creative endeavors. That’s a terrifying endeavor, but it’s also incredibly exciting.
I’ll be discussing these ideas and a whole lot more of my own curiosity and creative endeavors on this platform using the written word, videos, podcasts, music and probably some other assets I learn along the way. I’ll be seeking out smart, and fascinating creatives as they build their own lives while fighting an ever-growing series of new challenges and opportunities.
All of these journeys and detours are an effort to share my exploration of culture in the modern world, and to help shine a brighter light on the work I have been doing for years as a musician, designer and podcaster.
This discussion is at the very center of our civilization, what it means to be human andhow to find a meaningful way to connect through that shared humanity in the form of artistic expression. Art is at the core of the relationship. Let’s explore it with that context, and that incalculable value, in mind.
If you enjoy what you hear on the show, please subscribe to my Substack where I also I post this podcast as well as a variety of essays, video and recordings regularly in my search to find out what art really matters to people right here and right now, and they are willing to do to invest in our culture.
Thank you so much for being here. It’s wonderful to have your support.
https://whatamimaking.substack.com